
Max and the Mutants™
From first thought to animatic and character designs. Next: bringing the story and characters to life.
Follow along- 01
Idea
- 02
Script
- 03
Boards
- 04
Character design
Character art: Jeremy Hoffman and Ricky Nierva
- 05
Animatic
Our first show, taken from first thought to animatic. Next stop: production.


Kyle started ELFLÄND™ to learn animation the way he learns best: by doing it, next to great artists.
Friends who’ve worked on seriously cool things took one idea from first thought to animatic.
Now we’re taking you along, behind the scenes, as it moves into production.

From first thought to animatic and character designs. Next: bringing the story and characters to life.
Follow alongCharacter art: Jeremy Hoffman and Ricky Nierva

A new class, coming soon to ELFLÄND™.
Included with your membership.
Learn from the Wizards
Past credits of our artists. No affiliation or endorsement implied. Details →
Learn from the Wizards

Writer · Animator · Director · Author
Writer, animator, director, sought-after speaker, and author of The Best Story Wins, Luhn draws upon his 30-year career working on The Simpsons and Disney/Pixar films including Toy Story, Toy Story 2, Toy Story 3, Monsters, Inc., and Ratatouille to create stories that inspire the world and help audiences sharpen their storytelling skills.

Production Designer · Annie Award Winner
Storyboard artist, character designer, and production designer for Pixar Animation Studios films including Toy Story 2, Monsters, Inc., Finding Nemo, Up, and Monsters University. TEDx speaker, visual development artist, and longtime Pixar creative leader known for shaping the design and storytelling of award-winning animated features.

Director · Writer · Animator
Director, writer, and creative executive, Brady contributed to landmark films including Toy Story, Toy Story 2, A Bug’s Life, and Lemony Snicket’s A Series of Unfortunate Events. He continues to pioneer new approaches to animation and visual storytelling, blending cutting-edge technology with a passion for character-driven stories that inspire audiences across generations.

Storyboard Artist
Storyboarded for Aardman (Shaun the Sheep Series 5), Blender Studio (Sprite Fright), and Passion Pictures among others, and storyboard artist on Peabody Award–winning Stillwater (Apple TV+). Guest tutor and storyboard coach for Playgrounds’ Next Talent Hub, Avans Master of Animation, and The Animation Workshop among others.

Color Designer · Visual Development · Author
Trained under Chuck Jones & Maurice Noble. Background color stylist on Daytime Emmy–winning series El Tigre (Nickelodeon). Color script on Oscar-nominated The Secret of Kells, and concept design on Golden Globe–nominated The Book of Life. Most recently, Polson directed The 21, the award-winning animated film honoring the 21 Coptic Christian martyrs, continuing his passion for powerful storytelling that resonates across cultures and generations.

Writer · Storyteller · Comedian
Adam Bush is a writer, storyteller, and stand-up comedian. Creator/director, Pete & Penelope (Yippee; streaming on Prime Video). Adam’s storytelling has also led to a career in stand-up comedy, with appearances on Dry Bar Comedy and his one-man show Who Brought the Kid?, streaming on Prime Video and Tubi; rent/buy on Apple TV. He also co-hosts the Dad & Lu Podcast with his seven-year-old daughter, Luna, exclusively on YouTube.
Watch the animatic, the characters and the story come to life.